Accelerator for Marketers

In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched segments, largely due to the lack of language translation services.

The decision-making cycle that a marketer used to keep in mind while wooing a customer had well-demarcated areas on the graph. The attention-capture phase was full of information and appeal. It was later in this cycle that persuasion led to action, or need got converted into a purchase decision.

Then something unexpected happened. Internet arrived. Renaissance in the realm of business redefined politics. Geography underwent a shake-up. Technology, armed with mobility revolution, became the new common denominator and equalised everyone all across the world. Language translation services started populating everywhere.

So now a pack of oats manufactured in the US is not a small batch meant for Americans. Anyone could be opening it the next week after it moves out of the factory. This ‘anyone’ can be a German, French, Dutch or an Asian customer: provided that this new customer can read what the pack says. Or much before that, what this brand’s website or app says. This is where a brand can cut the chase by a large factor and approach new segments.

The decision life cycle is now more complicated but more pervasive than ever before. The identification of need can happen while a person is browsing through a website. The curiosity for more information can be triggered at any point – whether it is clicking on an app, an online marketing message or a line read somewhere in one’s social networking circle. This is why language assumes a never-before significance. It appears on any point in the PLC (Product Life Cycle) graph and it is the only tool that is shrinking the ‘need to persuasion’ gap in one quick moment.

As long as a person is able to comprehend the marketing trigger, a product message, a manual, a social alert, a software footnote; the marketer’s job becomes easier and faster than it was possible, so far. Language translation enables this transformation. It allows a marketer to leapfrog the distance between ignorance and brand-loyalty for a customer in radical ways.

Translation experts do this empowerment by fulfilling the execution bits of a new-age strategy. They are able to hire and leverage professionals in clever and strategic ways, be it a German translation to English, a French aisle or a Japanese website. Language is no more a medium of content but also a lever that can completely change marketing dynamics for brands to apply and tap.

The boundaries get dissolved when a language is applied in a way that is personalised, nuanced, and familiar. This is why it is easy to slip and make language a complex tool, especially in regions that speak German or Spanish. These languages need a special degree of depth and precision of syntax that only professionals can handle. Whether it is translating Dutch to English, or German to English; the structural complexity and cultural context of these languages need expertise and attention to detail.

That’s why it is important to go for the right translation agency, and language translation service which comes with not just a rich pool of talent but also experience to cushion the rigour that some markets demand.

Language can be quite a compelling advantage which can equip brands in unprecedented ways. When tackled in a smart and carefully planned manner, it can be the distinction that makes a brand catch attention quickly and persuade with impact. When handled with negligence, it can be just the opposite force.

Choose to localize and succeed with the best name in the industry – Mayflower Language Services. They can localize your product in 100+ languages, serves in 20+ countries with 1000+ clients and 12+ years of industry experience

Network Marketing Business Tips That Will Show How To Reach Success

In this powerful article I am going to share with you amazing success principles that will allow you to create massive success in your business. If you decide to take action you will be well on your way to accomplish your goals.

Learn The Proper Skills

If you are serious about generating success in your business, then you must identify the areas in which you are weak. For example, it would be pointless to learn advanced internet marketing concepts if you don’t even know how to use a computer.

In this scenario, it is obvious that your first logical step would be to take a computer class so that you can get up to speed on how computers work. It would be pointless to talk about creating a sales letter if you don’t even understand effective copy writing.

You would first need to take some kind of course which educates you on this subject. Success in business is a step by step process, and you need to have the discipline and patience to go through this process.

The Power Of Your Mind

How strong is your mindset? The reason I ask is that, if you are serious about reaching your goals, you need to develop a strong mindset. We live in a world filled with negative people who love to complain, so now more than ever you need to strengthen your mind.

The most powerful way which I found to achieve this is to read positive books. By becoming an avid reader you will drown out the negative noise that seeks to corrupt your mind. Like one of my mentors used to tell me, “you must seal your mind from negativity.”

Be An Early Bird And Put In The Work

You cannot afford to get complacent if you intend to build a solid business. It’s amazing that people are willing to get up early to go to a low paying job and work hard day after day for someone else, but are not willing to do the same when they are working for themselves.

Like the same mentor I mentioned above used to also tell me, “until you generate the income you desire, you need to get up early and work hard all day long.” It is this kind of attitude that will take you to the top.

Develop A Laser Focus

We are living in a technological world, one where distractions are very common. Now, more than ever, it is vital that you discipline yourself to develop intense focus. Only by remaining focused on your goals will you be able to reach them.

It is this intense focus which will allow you to keep going even when faced with tough challenges. The challenges will certainly arrive, but with laser focus you will be able to overcome them.

Summary

You can achieve anything you desire if you follow the tips I have given you here. You don’t reach success because of some magical or mystical formula. You reach it by applying known and proven concepts.

Features to Expect in Future Smartphones

Smartphones are the most common thing now. They are much different to the so called mobiles. As the name already indicates they are much smarter than the mobile phones. These are handy devices that every person uses as means of communication with friends and relatives. Earlier the phones were simply used for calling purposes. But now with advancement in technology phones are used for multiple purposes. A simple smartphone is now loaded with multiple apps, cameras and of course the primary calling functions.

It is expected that the future smartphones are going to have certain features which are going to make the phones even more powerful. The features that might make their way are -

1. Augmented reality- This something that provides us more information by combining the computer data so that we have real life experience of what we see. It will give you all relevant information by the use of your phone’s camera. The augmented reality apps that is available now makes use of the GPS to provide information. But now it has limited recognition accuracy which is expected to increase in the coming years.

2. Flexible screens- There might be a time when you can adjust the size of the screen according to your needs. Suppose you want to play a game or watch a video you can do that by folding and unfolding the portable screen size. This can be made possible with the help of Organic Light-Emitting Diode (OLED) technology.

3. In-built projectors- Not only the screen, we hope that you will be able to show movies to your friend and family by projecting the screen in an appropriate place. This has the mightiest possible chance of replacing the TV that is used as gaming consoles.

4. Seamless voice control- Though voice control has been there in earlier phones but the voice recognition function was the best one. In the later years, it is expected that there would be seamless voice control that might take interactivity to the next level.

5. 3D screens and holograms- Many of the Smartphone have high-defined cameras that offer sharper resolutions than the human eyes. Still, our thirsts for good photos are not over. The companies are thus, now moving their focus from the 2D smartphones to the 3D smartphones. The next in this route is likely to be the holographic projections. This will enable you to resize your photos to whichever size you like removing out the unnecessary things.

We guess that you are already excited to think of the things. Imagine what you would do if you get all these features in your handheld smartphone. Isn’t the idea awesome? Yes, it is definitely. All you have to do now is hold your breath, and wait for the awesome features to come to the market.

Multitasking High Cost

In today’s busy world, multitasking is so common that juggling multiple tasks and responsibilities might seem like the best way to get a lot done. While multitasking, what we are really doing is quickly shifting our focus from one thing to the next. Switching from one task to another makes it difficult to avoid distractions and can cause mental blocks that can slow us down, thereby reducing our efficiency.

It has been found that when chronic multitaskers focus on just single task, their brains are less effective and efficient. But, on the other hand, the evidence suggests that if they stop multitasking, they will be able to perform better.

Experts also suggest that the negative impact of chronic, heavy multitasking might be the most detrimental to young minds. At this age, in particular, brains of teens are busy forming important neural connections.

High Cost of Multitasking -

When we multitask, our attention is expended on the act of switching gears from one task to other and, as a result, we never get into the zone for any of the tasks, affecting our performance. Multitasking affects performance in the followings ways:

It Slows One Down – Contrary to the common belief that multitasking saves time, actually it slows us down making us spend more time on an activity because we are jumping back and forth on different activities. Every task requires a particular approach. Once we get into a groove for an activity, we can do it fast and better.

One Makes Mistakes – Experts estimate that multitasking can cause as much as 40% loss in productivity. It has been found that the human brain can handle two complicated tasks without too much difficulty because it has two lobes that can divide responsibility equally between the two. However, adding another task can overwhelm the frontal cortex and increase the number of mistakes one makes.

It Stresses One Out – Multitasking keeps us perpetually in “high alert” mode, which sooner or later can stress us out and cause some stress-related problems.

It Makes One Miss Out – People, who are busy doing two or more things at once, don’t see the obvious things in front of them. For example, while talking on cell phone, we miss noticing an acquaintance passing by us. This is termed inattentional blindness because even though the cell-phone talkers are looking at their surroundings, none of it is actually registering in their brains.

It Makes One Miss Important Details – One is likely to miss important details while doing one or more things at once. It happens more so with older people. Researchers say that as the brain ages, it has a harder time getting back on track after even a brief detour.

It Can Make One Overeat – Being distracted during mealtime can prevent brain from fully processing what one has eaten. This can result in overeating. Even people who eat alone should refrain from turning on the television while eating.

It Can Dampen Creativity – Multitasking uses up most of working memory. So it can take away from our ability to think creatively because so much is already going on in head.

It Can Be Dangerous – Driving when texting or talking on a cell phone, even with a hands-free device, is as dangerous as driving drunken. Even that doesn’t stop people from doing it.

It Can Hurt Relationships – Using a cell phone during a personal conversation can give rise to friction and distrust between partners. Do your relationship a favor by paying your partner some exclusive attention.

Conclusion -

We all multitask at times but it has become a common trend amongst many, especially children and youngsters. In fact, we do it at a high cost because researchers have found that it can cause brain damage resulting in cognitive impairment and a decline in IQ. Moreover, multitasking has been found to slacken our emotional control. In this context, it is all the more important that children and youngsters should avoid multitasking as their young brains are growing.